Advertising & Marketing Ideas

Getting your boat shipshape in terms of cosmetics and repairs is the first step towards getting her sold. • Getting the word out is the next step. To book ads in brokerage web-sites are an obvious choice, but don’t overlook international boating publications. Word of mouth, brochures and CDs are also effective. • Prepare a complete list of the accessories that will convey with the boat. • Be prepared to show prospects your original bill of sale, certificate of documentation as well as maintenance and repair records. Buyers may also be interested...

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Pricing & Asking Price

Pegging the right asking price is probably the single most important factor in selling the Gulet: price the boat too high and she won't sell, too low and you leave money on the table. Getting the price right based on age, condition and desirability is more an art than a science, and the broker you choose should add valuable insight here. He or she will usually begin by consulting Used Boat/Yacht Price Guide. Used Boat/Yacht “Gulet” Guide is an internet-based portal brokerage sites where broker-listed yachts are displayed, usually including full...

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When Is The Best Time to Sell Your Gulet

Unlike the small Gulets or sales of larger Gulets remain fairly stable throughout the year; there is very little seasonality in buying of boat/yachts. This makes sense, given that the weather in South West Turkey is fairly stable year-round and that there are usually larger issues driving the buying and selling of these Gulets than the season. Having said this, winter--specifically between late April and mid- October--is generally slower, in terms of numbers of people looking at boats, than other times of the year. Note that traffic might be...

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Centeral or Open Listing

If you elect to use a broker, the next choice you'll need to make is whether to sign a central or an open listing. A central listing means that the broker has right to advertise, market and show the Gulet and that all other brokers correspond with the central broker in terms of showing or making an offer. If another broker sells the boat, the commission is split with the central agent. This ensures that he will be compensated for advertising and marketing costs, as well as offering incentive for other brokers to sell the boat/yacht. Note the central...

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